Privacy, Data Protection, and Cookie Policy

Privacy, Data Protection, and Cookie Policy

Last modified: September 22nd, 2023

Your privacy is important to us, so Flytrippers has decided to apply most (minus the annoying popup) of the strict EU privacy measures to its site regardless of whether you are in Canada, the United States, Europe, or anywhere else in the world. We also comply with Quebec Law 25 (popup for you too Quebec).

On 25 May 2018, the most significant piece of European data protection legislation to be introduced in 20 years came into force. The EU General Data Protection Regulation (GDPR) replaces the 1995 EU Data Protection Directive. The GDPR strengthens the rights that individuals have regarding personal data relating to them and seeks to unify data protection laws across Europe, regardless of where that data is processed.

Data protection is a matter of trust and your trust is important to us. We respect your personal space and your privacy. Therefore, protecting personal data and collecting, processing and using them in conformity with the law is an important concern to us. So that you feel safe while visiting one of our web pages, we strictly adhere to legal provisions when we process your data and would like to inform you here about our data collection and use of data.

We take appropriate technical and organizational measures which are intended to prevent unauthorized or unlawful processing of personal data and accidental loss or destruction of, or damage to, personal data.

1. Responsible body

The body responsible for collecting, processing and using your personal data in terms of the Federal Data Protection Laws is AK Ventures Inc. incorporated in Québec, Canada.

Should you not agree with collecting, processing and using your personal data in accordance with these data protection provisions in total or only to individual measures, you can send your objection by email at hello@flytrippers.com

2. Information we collect

We may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Chrome, Opera, Mozilla, Internet Explorer), the type of operating system you are using, (e.g., Ubuntu, Windows 10) and the domain name of your Internet service provider.

In some cases, we collect information regarding what pages within the site you look at, how long you look at them for and how many times you look at them. If you are on our mailing list, your email will be tied to this information.

If you choose to become a guest-blogger or a member of our paid membership club, your username, password and email address are retained by us. Subsequent to this, any comments, ratings or other contributions you make to the site are recorded and tied to these informations.

AK Ventures Inc. must receive or collect some information to operate, provide, improve, understand, customize, support, and market our Services, including when you install, access, or use our Services. The types of information we receive and collect depend on how you use our Services.

2.1 Information you provide

User account:

  • E-mail address
  • Username
  • Password

Provided by you (voluntary):

  • Profile picture
  • Name
  • Date of birth
  • Bio
  • Any other information you wish to disclose

Newsletter subscription (conforms to Canada’s Anti-Spam Legislation (CASL))

  • Name (voluntary)
  • E-mail address
  • Date of registration
  • IP Address
  • User Agent
  • Language
  • Webpage visited
  • User location
  • Any other preferences you select (volontary)

Once you have subscribed to our newsletter, this data is stored with a third party email provider who does not use your email address in any way or form. Any other information filled on this form is voluntary.

Contact via contact form or email:

  • Name
  • E-mail address
  • Messages send to us

Store:

  • Name
  • Item purchased
  • Billing & shipping addresses
  • Date of purchase
  • E-mail address
  • Phone

2.2 Automatically Collected Information

  • Cookies. We use cookies to operate and provide our Services, including to provide our Services that are web-based, improve your experiences, understand how our Services are being used, and customize our Services. For example, we use cookies to provide AK Ventures Inc. for web and desktop and other web-based services. Additionally, we may use cookies to remember your choices, like your language preferences or departure city preferences, to provide a safer experience, and otherwise to customize our Services for you.
  • Usage And Log Information. We collect information about your activity on our Services, like service-related, diagnostic, and performance information. This includes information about your activity (including how you use our Services, your Services settings, how you interact with others using our Services, and the time, frequency, and duration of your activities and interactions), log files, and diagnostic, crash, website, and performance logs and reports.

Services

Google

  • Address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • GDPR Compliance: https://privacy.google.com/businesses/compliance/#?modal_active=none
  • Purpose: Analysis of user behavior on the website
    • to develop new products and services
    • optimize existing products or services
    • Find and fix error messages on the blog
    • Measure and plan marketing campaigns
  • All anonymized data:
    • Anonymous ID generated by first party cookies

Facebook

  • Address: Facebook Inc.,1 Hacker Way, Menlo Park, California, USA
  • GDPR Compliance: https://www.facebook.com/business/gdpr
  • Purpose:
    • Measurement and analytics to better understand our users and provide better content.
    • Custom Audiences are used for advertising campaigns, which allows us to serve more relevant advertising.
  • All anonymized data:
    • Http headers – Anything present in HTTP headers
    • Pixel-specific data – This includes the pixel ID and Facebook cookie.
    • Button click data – This includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
    • Other values – Additional information about the visit through custom data events, for example, the destination or hotel-name someone checked.
    • The following are all collected and completely anonymized: Browser type, Operating system, device Type, page URL(s) visited, and duration of a visit

ActiveCampaign

  • Data:
    • Name (voluntary)
    • E-mail address
    • Date of registration
    • IP Address
    • User Agent
    • Language
    • Webpage visited
    • User location
    • Any other preferences you select (volontary)
  •  

3. How We Use Information (Data Usage)

We may use this information to determine how this website is being used and to gauge the popularity of different parts of the site.

To determine how many times specific sections of the site are viewed so we can calculate the popularity of different sections and so on.

We may use this information to track abuse if it occurs.

We will disclose information we maintain when required to do so by law, for example, in response to a court order. We also may disclose such information in response to a law enforcement agency’s request.

Your personal information will NOT be shared with any other third party without your explicit permission.

We use the information we have (subject to choices you make) to operate, provide, improve, understand, customize, support, and market our Services. Here’s how:

  • Our Services. We use the information we have to operate and provide our Services, including providing customer support, and improving, fixing, and customizing our Services. We understand how people use our Services and analyze and use the information we have to evaluate and improve our Services, research, develop, and test new services and features, and conduct troubleshooting activities. We also use your information to respond to you when you contact us.
  • Safety And Security. We verify accounts and activity, and promote safety and security on and off our Services, such as by investigating suspicious activity or violations of our Terms, and to ensure our Services are being used legally.
  • Third-Party Banner Ads.

    Mediavine Programmatic Advertising (Ver 1.1)

    The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

    First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

    Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

    The Website collects the following data using a cookie when serving personalized ads:

    • IP Address
    • Operating System type
    • Operating System version
    • Device Type
    • Language of the website
    • Web browser type
    • Email (in hashed form)

    Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

    If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

    For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

4. How We Process Information

Under European law, companies must have a legal basis to process data. You have particular rights available to you depending on which legal basis we use, and we’ve explained these below. You should know that no matter what legal basis applies, you always have the right to request access to, rectification of, and erasure of your data under the General Data Protection Regulation (the “GDPR”).

For all people who have the legal capacity to enter into an enforceable contract, we process data as necessary to perform our contracts with you (the Terms of Service, the “Terms”). The core data uses necessary to provide our contractual services are:

  • To provide, improve, customize, and support our Services as described in “Our Services”;
  • To promote safety and security;
  • To store, or process your data outside the EEA, including to within the United States and other countries; and
  • To communicate with you, for example, on Service-related issues.

When we process data you provide to us as necessary to perform our contracts with you, you have the right to port it under the GDPR.

The other legal bases we rely on in certain instances when processing your data are:

Your Consent:

For collecting and using the information you allow us to receive through the device-based settings when you enable them, so we can provide the features and services described when you enable the settings.

When we process data you provide to us based on your consent, you have the right to withdraw your consent at any time and to port that data you provide to us, under the GDPR.

Legitimate Interest :

Based on the GDPR art. 6/1f, we will not request nor require consent from a user in order to display advertisements. After having conducted a legitimate interest assessment, we believe that our legitimate interest is appropriate given the value we bring to our users, discovering great travel deals for cheap price. Based on data collected, we will show ads to users that deliver the best user experience. By doing so, we allow users to enjoy the inspiration and the free of charge site browsing while driving revenue for the company to maintain and develop the product. Moreover, we are fully supportive of the digital ad industry consent mechanisms and will continue to test consent mechanisms as a potential alternative legal basis for processing.

For all people, including those under the age of majority:

  • For providing measurement, analytics, and other business services where we are processing data as a controller. The legitimate interests we rely on for this processing are:
    • To provide accurate and reliable reporting to businesses and other partners, to ensure accurate pricing and statistics on performance, and to demonstrate the value our partners realize using our Services; and
    • In the interests of businesses and other partners to help them understand their customers and improve their businesses, validate their pricing models, and evaluate the effectiveness and distribution of their services and messages, and understand how people interact with them on our Services.
  • For providing marketing communications to you. The legitimate interests we rely on for this processing are:
    • To promote and send you, as a customer, our last offers.

You have the right to object to and seek restriction of, such processing.

We will consider several factors when assessing an objection including our users’ reasonable expectations; the benefits and risks to you, us, other users, or third parties; and other available means to achieve the same purpose that may be less invasive and do not require a disproportionate effort. Your objection will be upheld, and we will cease processing your information unless the processing is based on compelling legitimate grounds or is needed for legal reasons.

5. How The General Data Protection Regulation Applies To Our Users

5.1 How You Exercise Your Rights

Under the General Data Protection Regulation (GDPR) or other applicable local laws, you have the right to access, rectify, port, and erase your information, as well as the right to restrict and object to certain processing of your information. This includes the right to object to our processing of your information for direct marketing and the right to object to our processing of your information where we are performing a task in the public interest or pursuing our legitimate interests or those of a third party. You can access or port your information using our in-app Request Account Info feature (to be developed). You can access or port your information by emailing us at hello@flytrippers.com.

5.2 Affected rights (revocation and opposition rights)

“Regardless of the explanations above, you may object to the use of your information at any time and revoke any consent to use your information at any time.”

Here, the right of objection under Art. 21 para. 1 and 2 GDPR applies to the processing of your data in connection with direct advertisement if this is done on the basis of a balance of interests.

Moreover, you have the right to correct, delete or restrict the processing of your information, as well as the right to object to processing and the right to transfer your data. Please note that we may require proof from you in the event of a request for information that has not been made in writing, proving that you are the person you are spending yourself on.

Contact person:

AK Ventures Inc.

Email: hello@flytrippers.com

5.3 Newsletter Opt-Out

CAN-SPAM, CASL, and other anti-spam laws require us to have an unsubscribe process in place and Flytrippers follows the more stringent terms of use of ActiveCampaign, our email marketing provider.

Where we use your information for direct marketing for our own Services, you can always object and opt out of future marketing messages using the unsubscribe link found in the footer of all communications.

6. Managing and Deleting Your Information

We store information until your account is deleted.

If you would like to manage, change, or delete your information, we allow you to do that through the following features:

  • User Profile. Under User Profile, you can manage all the information related to your profile. You can create, edit and delete your Travel Preferences. You can change your username, your profile picture, your email, and your password.
  • Delete Account. Under the User Profile, you have the right to be forgotten by removing your account from our systems.
  • Analytics: Under the Settings, you can stop being tracked. Notice that by turning off the Analytics will restrict how we customize our Services to better suit your preferences.

7. Law and Protection

Art. 6 I lit. a GDPR is the legal basis for our company to processing operations in which we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the provision of any other service or consideration, the processing is based on Art. 6 I lit , b GDPR. Same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. We collect, use, preserve, and share your information if we have a good-faith belief that it is reasonably necessary to: (a) respond pursuant to applicable law or regulations, to legal process, or to government requests; (b) enforce our Terms and any other applicable terms and policies; (c) detect, investigate, prevent, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of our users, AK Ventures Inc., or others.

8. Updates To Our Policy

We will notify you before we make changes to this Policy and give you the opportunity to review the revised Policy before you choose to continue using our Services.

9. Contact Information

The Data Protection Officer for AK Ventures Inc. can be contacted here (hello@flytrippers.com).

If you have questions about our Privacy Policy, please write to us.

9.5 Other dispositions (Quebec Law 25)

The person in charge of the protection of personal information is our Data Protection Officer.

  • Kevin Gagnon
  • Cofounder & Chief Data Protection Officer (CDPO)
  • kevin@flytrippers.com

The registry of confidentiality incident involving personal information can be found here (you’ll have to request access to the CDPO to see it)

We conducted a privacy impact assessment (PIA or évaluation des facteurs relatifs à la vie privée (ÉFVP) in French) before sharing our data with 3rd parties located outside (or inside for that matter) the Province of Quebec, and we dertermined it was safe to do so.

10. Cookies

When you visit our websites we use cookies. Cookies allow us to identify the computer or device you’re using to access our websites – but we can’t identify you personally.

You can set up your web browser to refuse cookies, but this means you might not be able to use all the features of our website.

Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

10.1 About Cookies

Cookies are small text files placed on your computer by us or our partners. They let us identify the device you’re using – but not you personally. This information is sent back to our systems as you move around our website.

Cookies are unique to the web browser you’re using – so if you’re using a desktop computer as well as a mobile, different data will be collected for each.

10.2 How we use cookies

We use cookies to understand, secure, operate, and provide our Services. For example, we use cookies:

  • to provide AK Ventures Inc. for web and other Services that are web-based, improve your experiences, understand how our Services are being used, and customize our Services;
  • to simplify the log-in process or to customize our content in line with your interests and preferences.
  • If you book a trip with one of our business partners via our site, appropriate personal data will be passed to the business partner. This includes cookies used to record the booking process. The cookies enable our business partner to ascertain that you have taken advantage of the offer presented via our website. Our partners may use information about your booking to improve your/their offering.

10.3 How to control Cookies

You can follow the instructions provided by your browser or device (usually located under “Settings” or “Preferences”) to modify your cookie settings. Please note that if you set your browser or device to disable cookies, certain of our Services may not function properly.

Should you have questions about your personal data, you can contact us via the contact form on our website.

11. Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.