Marriott Bonvoy is by far the best hotel rewards program for Canadian travelers. The merger with SPG and Ritz-Carlton makes Marriott one of the world’s largest hotel chains… but with 29 different hotel brands, it’s sometimes hard to understand what each one of them is supposed to represent or tell the difference between them.
Here’s an overview of each Marriott hotel brand’s positioning (and soon, subscribers of our free rewards newsletter will receive a more detailed guide to each brand, including my personal experience in 20 of the 29 brands).
Marriott categories vs. Marriott brands
First, Marriott’s 29 hotel brands are not to be confused with Marriott’s 8 hotel categories:
- hotel brands: the name on the hotel’s sign
- hotel categories: a classification for pricing
The categories are what determines the number of points you need for a free night. That’s the most vital classification.
The brands are what determines what the experience in that hotel is meant to be; the hotel’s positioning.
Categories and hotel brands are unrelated: within the same brand, some hotels are in Category 1 while others are in Category 5. There’s no correlation. Categories depend on many factors, most importantly the hotel’s location and the cost of living there.
A great way to maximize the value of your Marriott points is to use them for free nights in hotels that belong to the most luxurious brands but happen to be in the lowest hotel Categories.
Why care about hotel brands
With 29 brands, it can be confusing to search for hotels. I mean you probably have heard of Ritz-Carlton, and you know right away that it is a very luxurious brand. But you probably don’t know the 28 others, unless you’re a total travel rewards nerd like. That’s normal!
So if I tell you to choose between “St. Regis” and “SpringHill Suites” and you don’t know those brands, you might think they’re comparable… but they’re worlds apart. If you don’t know the brands, you’ll have to check everything each time you do a hotel search in a new destination. That’s long.
The point is that if you at least knowing the brands’ overall positioning, it will definitely make your searches a lot easier and faster. If you see a St. Regis that is cheap (with cash or with points), you’ll know right away that that’s a way better deal than a SpringHill Suites at the same price.
You won’t have to always check every hotel to get an idea of what to expect. It’s useful to help you decide between properties, by knowing which hotel brands are meant to be more upscale or offer more services.
But I’d recommend also considering Marriott members’ reviews, the score out of 5 that is always prominently displayed or each individual hotel on the Marriott website.
That’s because a brand-new hotel from an “inferior” brand can often offer a better overall experience than an older more dated “superior” brand, depending on each traveler’s priorities. So brands are not the only thing to consider, but it helps you plan your next free stays with your Marriott points.
Marriott brands overview
Marriott’s marketing department (yes, the same people who came up with the perplexing Bonvoy name) groups all 29 hotel brands under 4 levels:
- Longer Stays
Finally, all 4 of those levels are further split into 2 separate groups:
If you’re more of a visual person, boy do we have just the image for you:
So here’s our own interpretation of those categories to summarize.
First, with the classic vs. distinctive divide (regardless of the level), it’s really about the style and overall feel:
- distinctive hotels are trendy and modern, a bit more of a hip and young vibe
- classic is, well, classic… or more traditional, not meant to wow you through innovative design
And finally the 4 levels:
- luxury hotels are among the most upscale hotels in the world
- premium hotels are the other “full-service” brands
- select hotels are entry-level affordable “limited-service” brands
- longer stays are quite simply “extended-stay” hotels
Let’s take a closer look.
Marriott Bonvoy hotel brands – Luxury
We are not luxury travelers, and our travel rewards points section is mostly geared towards people who want to travel more often and for free, not necessarily in luxury.
That said, in some destinations with a low cost of living countries, luxury hotels are extremely affordable (in cash or in points) and most importantly, if you are going to splurge on high-end hotels, it’s often a good idea to use points instead of cash.
Here are the 3 Marriott Bonvoy Classic Luxury brands:
- The Ritz-Carlton
- St. Regis
- JW Marriott
And the 5 Marriott Bonvoy Distinctive Luxury brands:
- The Luxury Collection
- W Hotels
- Ritz-Carlton Reserve (more of a sub-brand of Ritz-Carlton)
- Bvlgari (the only brand that does not participate in Marriott Bonvoy)
Marriott Bonvoy hotel brands – Premium
This is the sweet spot and the great compromise for those looking to splurge and use points, as there is great value to be found for premium hotels in affordable countries. And everything is more luxurious outside of North America, always keep that in mind.
Here are the 4 Marriott Bonvoy Classic Premium brands:
- Marriott Vacation Club
And the 7 Marriott Bonvoy Distinctive Premium brands:
- Le Méridien
- Autograph Collection
- Tribute Portfolio
- Design Hotels
Marriott Bonvoy hotel brands – Select
This collection is where most of our own stays are in, because we love to stretch our points for as many free nights as we can.
The best value can be found in Category 1 and Category 2 hotels, the ones that require the least amount of points. Most are select hotels, although in many destinations premium hotels can quite often be Category 1 and Category 2 hotels too.
In our post about all the Marriott Category 1 hotels, we’ve mentioned the brands that stand out.
Here are the 5 Marriott Bonvoy Classic Select brands:
- Four Points
- SpringHill Suites
And here are the 3 Marriott Bonvoy Distinctive Select brands:
- AC Hotels
Marriott Bonvoy hotel brands – Longer stays
Finally, a less common type of hotel is what is known as an extended-stay hotel. These will often include amenities like a kitchenette, which can be a very interesting perk for families or even for any long stay. They’re especially found in North America.
Here are the 4 Marriott Bonvoy Longer Stays brands:
- Element (Distinctive Select)
- Residence Inn (Classic Select)
- TownePlace Suites (Classic Select)
- Marriott Executive Apartments (Classic Premium)
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Here is a good overview of all the 29 Marriott Bonvoy program hotel brands to help you plan out your future travels. Check out for our upcoming Ultimate Guide to the Marriott Bonvoy program for a lot more information on maximizing your points.
What would you like to know about Marriott hotel brands? Tell us in the comments below.
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